- Publish Date
- Monday, 6 September 2021, 9:32AM
The music video for “People'' takes place in an art gallery where the art comes to life during the band’s inarguably powerful performance. Accompanying the single release, the band also launched an NFT art exhibit that features memes from the video - visit gallery here. Selected works will be auctioned later next month with proceeds donated to Auckland City Mission.
Produced by the legendary Mike Clink, lyrically, the song is inspired by Shakespeare’s famous quote from “As You Like It,” saying, “All the world’s a stage, And all the men and women merely players.” The song and video lean heavily into theatrical themes but with the incorporation of digital art comes a unique standoff between the traditional and futuristic. Indeed the digital currency and artform nowadays is a far cry from the stages and characters Shakespeare could have ever imagined.
The track is the ultimate rock song with a driving guitar intro layered harmonies and all of the dynamics you’d expect from the band’s signature style. The single defies the standard song format in its lack of a repeating chorus, vocalist and guitarist Roy Oliver points out, “in the first version we had a chorus that would’ve been catchy as hell, but the way the song evolved feels much more true to who we are.”
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